© 2014 by MATTHEW DIPIETRO | SAN FRANCISCO, CA | LAKE TAHOE, CA
 

I'm quoted occasionally in the news. See below for some recent clippings. 

 

Bitcoin Magazine - 09/18/2018

Crypto Startup Reels in Twitch Executive to Spearhead Adoption Strategies
 

“We have a once-in-a-lifetime opportunity to drive adoption of a transformative technology that can fundamentally change the relationship between consumers and developers. I’m looking forward to creating and executing a marketing strategy that helps make that happen.”

 

USA Today - 12/15/2016

Twitch unveils 'IRL' channel, will add mobile broadcasting next year

 

"IRL is for interactivity," said Matthew DiPietro, Twitch's senior vice president of marketing. "You should be at the center of the video, and you should interact with the community."

 

BBC - 09/29/2016
Twitch: Gaming needs to ‘invest’ to tackle sexism

"It's a very tough problem and I think it will take a long time for the industry as a whole to come to grips with, but we are very interested in playing our part."

 

Fast Company - 04/18/2016

Staying True To Your Strategic Focus
 

"Matthew DiPietro, Twitch’s senior vice president of marketing, has been there from the start—back when the company had a different name and a different mission. How the business found its niche and came to dominate the new category is a master class in what can happen when marketing meets strategy and focus."

 

FiveThirtyEight - 10/21/2015

How Kappa Became the Face of Twitch 


"We celebrated Kappa at TwitchCon simply because it has become so central to the way we all communicate on Twitch,” said Matthew DiPietro, Twitch’s vice president of marketing."

 

CNBC - 06/16/2015

Does Amazon have YouTube envy?

 

"One of the core principles of Twitch is experimentation," said Matthew DiPietro, vice president of marketing at Twitch. "You have an idea. Give it a shot, get the data. Did the audience like it? Did the content producer get value out of it?" 

 

Bloomberg Business - 04/16/2015

Meerkat, Periscope, Been There, Done That
 

Twitch’s vice president for marketing, Matthew DiPietro, says that he and his colleagues were caught a bit off guard by all the attention Meerkat and Periscope have attracted, “because the idea of broadcasting video from a mobile phone has been around for a long time.”

 

Wall Street Journal - 01/29/2015

Twitch’s Viewers Reach 100 Million a Month

 

"Live video’s appeal is just beginning, said Matthew DiPietro, vice president of marketing for Twitch, which Amazon purchased last year for nearly $1 billion."

 

Inc. Magazine - 11/19/2014

The Undeniable Genius of Twitch
 

"Today, Twitch accounts for more Internet traffic in the U.S. than the popular online destination, HBO GO, according to a report from networking equipment company Sandvine." 

 

Time - 10/03/2014

Twitch Takes a Step Toward Greater Broadcast Transparency

 

“While we have always encouraged our broadcasters to acknowledge if they are playing games as part of a promotional campaign, we are now establishing a much more transparent approach to all paid programs on our platform and hope that it sets a precedent for the broader industry,” writes marketing VP Matthew DiPietro. “Simply put: We want complete transparency and unwavering authenticity with all content and promotions that have a sponsor relationship.”

 

VentureBeat - 09/18/2014

Destiny attracts Twitch’s largest audience of the year for a console release

 

“To date, Destiny is the biggest console game launch of the year on Twitch,” the company’s vice president of marketing, Matthew DiPietro, said. “Our passionate community of broadcasters attracted more than 5 million unique viewers in the first week.”

 

Adweek - 09/10/2014

Could Minecraft Become Microsoft's Next Halo?

 

"What advertisers want is great content and a hyper-engaged user. Users on the Twitch platform spend hours at a time leaning forward, chatting with each other and chatting with the broadcaster. It provides an extraordinarily valuable way to engage with those readers, and Minecraft video content is the best example of that experience because it's a very creative experience," he said.   

 

Businessweek - 09/03/2014

Game Tournaments Vying With Major Leagues

 

"One goal is to turn the site into a broader destination for video gamers with related content including documentaries and music. Twitch has taken “experimental” steps, Matthew DiPietro, the company’s head of marketing, said in an interview last week."

 

Joystiq - 06/18/2014

Twitch tuned in 12 million viewers during E3 week

 

"Twitch enjoyed some outstanding viewership numbers during last week's E3, setting sitewide viewership records thanks to the press conference streams by Microsoft, PlayStation, EA and Ubisoft." 

 

LA Times - 05/25/2014

For Twitch, it's game on

 

"It was a use case nobody had ever considered," said Matthew DiPietro, Twitch's vice president of marketing. "Gamers just came out of nowhere. This was surprising to everybody. But it just really answered a need and desire on the part of the gaming community to share their game play with each other." 

 

CNN Money - 05/20/2014

Is this Google's next billion dollar buy?

 

As rumors of acquisition by Google swirl, CNNMoney's Laurie Segall speaks with Twitch VP of marketing Matt DiPietro.

 

Bloomberg - 05/20/2014

Google Is Said to Have Held Acquisition Talks With Twitch
 

"Variety reported earlier this week that the two companies are in talks on a transaction that could value Twitch at about $1 billion. Tim Drinan, a spokesman for Mountain View, California-based Google, declined to comment yesterday, as did Matthew DiPietro, vice president for marketing at Twitch."

 

Business Insider - 05/13/2014

How Twitch Could Win the Console War

 

“Out of the gate, we’re astonished by the adoption rate in terms of the sheer number of broadcasters that are doing these things from the consoles,” DiPietro said.

 

Wall Street Journal – 03/17/2014

Live Broadcasts Coming to Mobile Games

 

“Live broadcasting represents one of the most important shifts in the way people play games,” said Matthew DiPietro, Twitch’s head of marketing, in a statement.

 

Polygon – 03/17/2014

Twitch: When Watching Beats Playing

 

Twitch’s VP of Marketing Matthew DiPietro can’t reveal how much its broadcasters are taking home, but says that some of them are able to live quite comfortably just from revenue earned from Twitch advertising. How comfortably? “Six figures,” he says.

 

Fast Company – 03/11/2014

How Twitch Hooked 45 Million Viewers to Watch 13 Billion Minutes of Gaming a Month

 

“What we are seeing from the consoles is a rapid increase in users who use Twitch as a social platform who, every time they fire up their PS4, they just turn on Twitch by default,” DiPietro says.

 

VentureBeat – 02/06/2014

At its peak, Twitch’s traffic quashes Amazon, Hulu, Facebook, and Pandora

 

The company reported in January that 68 percent of its users dialed down their TV watching time in order to use Twitch instead. And Twitch is only behind three Internet traffic giants in the list of peak traffic: Netflix, Google (which owns YouTube), and Apple.

 

IGN – 02/06/2014

Twitch Ranks 4th In Peak Internet Traffic

 

Twitch VP of Marketing and Communications, Matthew DiPietro revealed that Twitch ranks fourth in Peak US Internet Traffic, holding onto 1.8% of US traffic. The infographic places them below Netflix, Google and Apple, and above companies including Facebook, Valve and Amazon.

 

Forbes – 01/16/2014

How Big Is Twitch’s Audience? Huge.

 

“When video game historians look back on gaming a decade from now, 2013 will be the year they cite as the tipping point of streaming,” Matthew DiPietro, VP of marketing at Twitch, said in a statement. “Every major event, publisher, developer, and media outlet in the gaming industry had a presence on Twitch, and streaming became an ever-present piece of the gaming experience. And it’s only going to get bigger.”

 

Gamespot - 01/16/2014

Twitch: Game streaming was huge in 2013, will get bigger in 2014

 

Popular streaming provider Twitch today released a “Twitch 2013 Retrospective” report chronicling some of the achievements made in 2013 and laying out its ambitions for 2014. In short, 2013 was a big year for Twitch, so big that the company believes we’ll look back at the year as a turning point for video game streaming.

 

Wired – 01/16/2014

Twitch viewers watch 12 billion minutes of gaming per month

 

Twitch’s VP of marketing, Matthew DiPietro said: “Game broadcasting is a phenomenon that’s just getting started. Once people experience the social element of broadcasting a game and interacting with spectators, it changes the way they play games moving forward. We envision a future where playing a game and broadcasting one are the same thing.”

 

Yahoo Games – 01/16/2014

Bigger than Hulu? Game video streaming service Twitch reveals massive audience

 

“When video game historians look back on gaming a decade from now, 2013 will be the year they cite as the tipping point of streaming,” said Matthew DiPietro, VP of Marketing, Twitch. “Every major event, publisher, developer, and media outlet in the gaming industry had a presence on Twitch, and streaming became an ever-present piece of the gaming experience. And it’s only going to get bigger.”

 

Polygon – 1/16/2014

Twitch: 68 percent of users have cut back on TV

 

Twitch is making serious inroads into television viewing habits, according to statistics released by the streaming service today. About 68 percent of Twitch users have decreased time spent watching TV to focus on game-based entertainment and 58 percent of Twitch’s 45 million monthly users spend more than 20 hours a week on the service, according to a report from the company.

 

Businessweek – 11/22/2013

The Golden Age of Watching Other People Play Video Games

 

It’s too soon to know whether Microsoft (MSFT) or Sony (SNE) will emerge victorious from this round of the great video-game console wars, but it may not be premature to name the real winner: Twitch.