I speak occasionally at industry events. See below for some recent and upcoming.
CeBIT - 03/2012
Social TV and the Dawn of Digitally-Native Content
Our industry has long predicted the convergence of Web content, broadcast content and social media functionality, into a truly next-generation media experience. There have been countless attempts by content owners, hardware makers and social media sites to arrive at this final destination. But somehow we're all perfectly aware that we haven't yet arrived. This session will explore one possible missing piece of the puzzle: Digitally-Native Content, and how it has the power to transform our industry.
Online Marketing Summit - 06/2010
Big Brands, Big Plans Panel
This is the highlight of the day -- join a round-table panel comprised of the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives.
- Laura Lippay, Director of Technical Marketing, Yahoo!
- Matthew DiPietro, Marketing Director, Federated Media
- Derek Reisfield, Founder & Chairman of BBN Networks
- Chris Heuer, Chief Creative Catalyst, AdHocnium and Founder, Social Media Club
- Richard Zwicky, Founder & President, Enquisite
- Sandra Ponce de Leon, Director of Marketing, BuzzLogic
OMMA Global - 03/2010
Media Agencies: Making Social REALLY Work For Your Clients
Social media took top spot in 2009 and 2010 looks to be more of the me. The problem is there are lots of companies professing to make social media work, but many do it with smoke and mirrors. Social media requires time, technology, creativity and patience and you need a roadmap for finding the right partners that can achieve all of the above. In this session media agencies will find insights and advice for how to navigate the highway of social media companies and pick the best partners to work with. Without naming names, learn the questions you should ask and the things you should look for when picking a partner or building your own strategy and hear some of the mistakes that other people have made so you can avoid them yourself.
- Richard Rocca, Publisher VP, Six Apart
- Blake Cahill, SVP, Marketing, Visible Technologies
- Matthew DiPietro, Marketing Director, Federated Media
- David Lewis, Director, Strategy, Organic
- Eric Porres, Chief Marketing Officer, Lotame Solutions, Inc.
- Ekaterina Walter, Strategist, Intel
