I'm frequently quoted in the media regarding our work at Federated Media. I'll aggregate some of those here.
LA Times - 03/02/2010
Toyota, looking for positive spin, turns to Twitter
Matthew DiPietro, director of marketing services at Federated Media, said: "Negative stories are not filtered out of Toyota Conversations in any way whatsoever except for offensive content and the like. The channel is based on Tweetmeme's technology, surfacing the most relevant, useful content based on community activity."
Brandweek - 02/22/2010
New Balance Short Films Step into Social Outreach
Outside the category, Matthew DiPietro, director of marketing and communications at Federated Media, noted a general trend in which marketers are trying to use online media to forge deeper relationships with consumers. “It’s a complete sea change from the way brands have looked at marketing,” he said. “They’re providing something of real value, whether it’s content or a new way for consumers to connect with one another.”
Wall Street Journal - 02/19/2010
The Trouble with Web-Traffic Numbers
Some sites have seen a big boost from the change. Matthew DiPietro, director of marketing for Federated Media Publishing, said the sites the company represents to marketers have seen across-the-board increases. “We’re very happy that the data is more accurately mapping to our own internal numbers now,” DiPietro said. “You need to have a certain size to get the attention of large brand advertisers.”
Forbes - 07/15/2009
Dooce's Dilemma
"She is the gold standard," says Matthew DiPietro, communications director for Federated Media, which clinches sponsors for bloggers, including Armstrong. Dooce.com's advertisers read like a who's who of blue chip companies, including McDonald's, Weight Watchers, Disney and AT&T.
VentureBeat - 07/15/2009
Will Twitter Really Make $1.54 billion in 2013?
"With these partnerships, there’s a lot of intellectual activity that goes into helping brands figure out how to engage in the social media space that can’t be automated,” said Matthew DiPietro, Federated Media’s director of marketing and communications.
