I'm occasionally quoted in the media. I'll aggregate some of those quotes here.
VentureBeat - 8/11/2011
Twitch.tv hits 8M viewers
There are hours and hours of TV watched every day, but most people aren’t even watching the content, Justin.tv vice president of marketing Matthew DiPietro told VentureBeat. Whereas content on niche sites with hyper-engaged audiences, these guys are just dialed into this content and actively chatting with their friends while watching the video.
VentureBeat - 3/21/2011
Justin.tv’s social video bet pays off with 150K downloads
When I talked to Justin.tv spokesman Matthew DiPietro right before the Socialcam launch, he told me the company was applying some of the lessons it had learned from adding livestreaming to the Justin.tv mobile app to the new service.
Yahoo Tech - 3/7/2011
New Video-Sharing App From Justin.tv Now Available
The tagging option, says DiPietro, is the key to Socialcam's success. "We hope tagging will insert a level of shareability that will wow everybody," he says. "It's super sticky and viral.
TechCrunch - 2/18/2011
Socialcam: A Look At Justin.tv’s Upcoming ‘Instagram for Video’
The app, which remains in a very limited beta, is looking to to offer a straightforward way for people to capture and share their videos with friends — and yes, it’s doing that in a way that is very similar to Instagram and picplz, which isn’t necessarily a bad thing. I sat down with Justin.tv founder Justin Kan and VP of marketing Matthew DiPietro to get a tour of the app, and have also gotten the chance to play around with the Android version myself.
Mashable - 1/31/2011
Justin.tv To Launch Social Video-Sharing App
Matthew DiPietro, VP of marketing and communications at Justin.tv, says the team learned an important lesson from this first crack at apps: Broadcasting live may not be the coolest aspect of the mobile video experience. In fact, more than 90% of video views came after the videos were posted.
With SocialCam, Justin.tv is focusing more on the social aspect of mobile video. Much like Instagram, which makes it easy for people to snap pics and share them on the fly, SocialCam uploads video automatically, letting users tag people in the video and share that video with friends across social media platforms.
“SocialCam is created to be social at its core,” says DiPietro. “It takes the idea of watching home movies into the social generation.”
VentureBeat - 12/10/2010
Justin.tv Claims "Frame Reinsertion" Will Cross the Quality Gap in Mobile Live Video
Quality has always been a major stumbling block for mobile live video, and something that is holding the technology back from broader adoption,” Matthew DiPietro, vice president of marketing and communications told VentureBeat. “But now we really feel like we’ve cracked the code on this.
GigaOm - 10/01/2010
Mobile Apps Give Justin.tv a 20% Bump
So what’s next for Justin.tv? A Blackberry app is certainly a possibility, I was told, and so are apps for tablets with video recording capabilities. Overall, things are definitely shifting to mobile, both for broadcasting and viewing, said DiPietro, adding that PC-based usage could eventually become the exception of the rule for Justin.tv. “The potential for mobile is enormous,” he said.
LA Times - 03/02/2010
Toyota, looking for positive spin, turns to Twitter
Matthew DiPietro, director of marketing services at Federated Media, said: "Negative stories are not filtered out of Toyota Conversations in any way whatsoever except for offensive content and the like. The channel is based on Tweetmeme's technology, surfacing the most relevant, useful content based on community activity."
Brandweek - 02/22/2010
New Balance Short Films Step into Social Outreach
Outside the category, Matthew DiPietro, director of marketing and communications at Federated Media, noted a general trend in which marketers are trying to use online media to forge deeper relationships with consumers. “It’s a complete sea change from the way brands have looked at marketing,” he said. “They’re providing something of real value, whether it’s content or a new way for consumers to connect with one another.”
Wall Street Journal - 02/19/2010
The Trouble with Web-Traffic Numbers
Some sites have seen a big boost from the change. Matthew DiPietro, director of marketing for Federated Media Publishing, said the sites the company represents to marketers have seen across-the-board increases. “We’re very happy that the data is more accurately mapping to our own internal numbers now,” DiPietro said. “You need to have a certain size to get the attention of large brand advertisers.”
Forbes - 07/15/2009
Dooce's Dilemma
"She is the gold standard," says Matthew DiPietro, communications director for Federated Media, which clinches sponsors for bloggers, including Armstrong. Dooce.com's advertisers read like a who's who of blue chip companies, including McDonald's, Weight Watchers, Disney and AT&T.
VentureBeat - 07/15/2009
Will Twitter Really Make $1.54 billion in 2013?
"With these partnerships, there’s a lot of intellectual activity that goes into helping brands figure out how to engage in the social media space that can’t be automated,” said Matthew DiPietro, Federated Media’s director of marketing and communications.
